First of all, what’s not changing:
- Facebook will always stay clutter-free and clean.
- Facebook will never sell any of your information.
- You will always have control over your information and your Facebook experience.
- You will not see any more ads than you did before this.
Here’s what is changing:
- You now have a way to connect with products, businesses, bands, celebrities and more on Facebook.
- Ads should be getting more relevant and more meaningful to you.
- You now have the option to share actions you take on other sites with your friends on Facebook.
You now have a way to connect with things you are passionate about. We’ve launched Facebook Pages, which are distinct, customized profiles designed for businesses, bands, celebrities and more to represent themselves on Facebook.
Facebook noticed people wanted to connect with their favorite music, restaurants, and brands; but there was no good place for these types of affiliations to exist. Now, there is a place for them and you can become a fan of whatever pages you choose in order to interact with your passions in new ways. You can post reviews for a local restaurant, buy tickets to a new movie, or be the first to get a heads up about new promotions.
Ads will be getting more relevant and more interesting to you. Instead of random messages from advertisers, we’ve launched Social Ads. Social Ads provide advertisements alongside related actions your friends have taken on the site. These actions may be things like “Leah is now a fan of The Offspring” (if I added The Offspring to my music) or “Justin wrote a review for Sushi Hut” (If Justin wrote this review on the Sushi Hut page). These actions could then be paired with an ad that either The Offspring or Sushi Hut provides.
You now have the option to bring actions you take outside of Facebook back in. Just as Facebook shares your on-site interactions with your friends through News Feed, we now give you an option to let News Feed share your off-site actions with your friends as well.
Facebook wants Facebook to reflect and enhance all your real-world relationships—the movie you see this weekend as well as the friends who are seeing it with you. If you have any questions or suggestions for how Facebook can improve this, let them know.
– Leah the Product Manager for Facebook Ads